Information bank
Further information is available on the information bank.
Accessibility
Makes sure that information is available to all users, regardless of ability.
AEM
AEM is an acronym of Adobe Experience Manager.
Album
A display of images - just like a photo album. The images you use have first been uploaded to your assets.
Alt text
A brief sentence used to describe an image for a screen reader user.
Anchor
The clickable part of a hyperlink. It describes the link's location.
Approver
Someone who approves changes or updates that have been made on the school website. Approving the changes will publish them. Approvers can also make their own changes and publish them.
Archive
A section of the website where all outdated content is placed for reference. Archive pages should be created using content landing page template.
Assets
The document and pictures you use on your site. Assets are similar to attachments in an email.
Author
Someone who makes changes or updates to parts of the school website but cannot publish them. They send a request to publish, called a Workflow, to their school website approver.
Banner
The main picture on the home page of your school website. It might have some text in it and a link to another page on your site.
It is sometimes described as a billboard for your website.
Breadcrumb
A type of navigation that shows the user where the page they are viewing is located within a website.
Brightcove
The video streaming platform integrated with the School Website service.
Browser
The program you use to access the web. This might be something like Internet Explorer or Google Chrome.
Call to action
Something design to make users click on it. For example, Read more or Our latest newsletter. Usually referred to as CTA.
Cancel
To stop something from happening.
Caption
A short description that accompanies an image.
Captions
The text version of the audio in a video. This is usually the dialogue and important sounds, like an indication of who is speaking, noises and laughter.
Card
A flexible container that organises images and text which looks similar to a playing card. The card ensures the image and text is organised in the same way regardless of the screen size it is viewed through.
Chatbot
A robot that simulates the conversation you would have with a real person. Chatbots are usually used for technical support.
Checkbox
A square box that can be ticked to indicate you are selecting it, for example, Pick your interests from the list. More than one checkbox can be ticked at a time.
Component
An area on a web page where you can add certain types of content, such as text, an image or a video. They are like the building blocks of the page.
Content management system (CMS)
A program that creates and manages websites without the author needing to know how to code in HTML and CSS.
Cookie
A small bit of information left on your browser by a website you visit.
Crawl
When a program collects information about web pages.
Crop
Removing unwanted parts from an image.
Customer relationship manager (CRM)
A way to manage interactions with customers and potential customers.
Default browser
The browser that opens when you click on a link.
Decorative images
Decorative images don’t add information to the content of a page.
For example, the information provided by the image might already be given using adjacent text, or the image might be included to make the website more visually attractive.
Delete
To erase something permanently.
Demo
To show with visual examples.
Desktop
The main screen of your computer. You'll usually see some icons to programs and files you have saved.
Digital asset
A file you will use on your website, typically a picture or document, but could also be something like a presentation or spreadsheet.
Digital asset manager (DAM)
The space that holds your documents and images. Here you can move, edit and delete them.
Document
A PDF, Word file or HTML web page that provides information to a user.
Gallery
A display of all of the albums on your site.
Global content
Content that comes from us (the department) for use on your site, like a news article or enrolment information.
Global footer
The bottom section of your website. It contains important links that appear on each page of your site.
Global header
A set of important links on the very top part of your website. The department's website, a Google translate button and the log in drop-down will appear on every page of your site.
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P
Page structure
Child page
A page that is underneath, or nested within, another page.
A child page can also be a parent page.
Parent page
A top-level page that has another page, or pages, nested inside of it.
A parent page can also be a child page.
Path
The route a user takes to get to a certain page on your site.
Publish
Making the changes or updates you have made to areas of your school website live on the internet.
Preview mode
Preview mode is in the authoring mode of your website and lets you work with the page in a preview mode and navigate around your site before it is published. Note that external links to other websites will not be shown in preview mode for security reasons.
S
School website service
The platform that your school website is on.
Search engine optimisation (SEO)
The process of making your website more 'searchable' so it can appear higher up in search engine results. This is by doing things like adding alt text to your images and using headings to structure your content.
T
Template
A page you can add to your school website that has a special set of options for how you can display content, such as limiting the types of components you can use.
Theme
A theme creates the look and feel of your school website. Different themes have different colours and different stylistic elements.
Thumbnail
A smaller, preview image of a file. The file is usually an image or a PDF.
U
Uniform resource locator (URL)
A web address, or link.
Unpublish
Make the content (that has previously been published) unavailable to the public.
Before finalising any content on your website, you can leave it unpublished until you are happy to make it public.
Upload
Transferring a file from your computer to another location, such as the DAM or an online cloud storage location like Google Drive.
User
Someone who looks at your site. It could be someone like a parent, someone in the community or a teacher at your school.
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