Analytics

Use this guide to view the analytics for your school's website.

Your new website includes a powerful tool that indicates how it’s performing. Analytics will give you valuable insights so you can make data-driven decisions about your site.

What is analytics?

Analytics is a data collection tool that measures the behaviour of your website visitors. You can then use this data to take action to improve and update the content on your school website.

What will the reports show?

If you use the tool regularly and compare results over time you’ll gain valuable insights about the behaviour of your users and how effective your content is. A simple rule of thumb might be that you’re looking for high time on site with high numbers of page views.

Before you start

Log in to Adobe Experience Manager and select Sites.

Open the Analytics Dashboard

Select Department of Education > School Web Services > School Sites.
Select the letter that corresponds to the first letter of your school.
Select your school name.
Select the icon to the left of Home. The tick will appear and your selection will turn blue.
Select Analytics Dashboard in the menu bar that appears across the top of the screen.

A new tab will open and will display the Key Metrics Dashboard for your school.

The Analytics Dashboard displays one month of key metrics.
The page views displays the number of times your pages were viewed. It counts number of views, not number of visitors. For example: if a single visitor views 15 pages during a visit, it counts 15 page views.
To view the amount of page views, hover over the red squares in the graph and a number will be displayed.

Change the date - optional

The date may be changed by selecting the box on the right side of the page and changing the date.
Once you have selected the dates you wish to see, select Apply.
You will now see analytics from your selected dates.

Site visits

Site visits are consecutive page views by a unique visitor that happens within 30 minutes of each other for up to 12 hours. All visits contain page views which is why you'll see page views higher than visits.
A visit can consist of one page view or many pages.
You will not know if a user has looked at other sites in between page views.
By hovering your mouse over the coloured ring, results will be appear and will display how many users have visited your school website.

Search Engines

The amount of users who have visited the school website using a search engine such as Google or Yahoo.

Typed/Bookmarked

The amount of users who accessed your website by typing in the exact web address or has a bookmark saved.

Other Web Sites

Other websites that have links to your website.

Social Networks

The amount of users who have accessed your website from Facebook, Twitter or other social media platforms.

New vs Repeat Visits

In this section, the results display a percentage of how many new visitors have visited the school website, compared to repeat visitors.
Hover your mouse over the coloured ring to view the amount of users who have visited the website.

Browser Type

In this section, the results display a percentage of what web browsers are being used to visit your school website.
Hover your mouse over the coloured ring to view the amount of users who have visited the school website using a particular web browser.

Mobile Device Type

In this section, the results display a percentage of what mobile devices are being used to visit the school website.
Hover your mouse over the coloured ring to view what devices are being used to visit the school website.

Operating System Used

In this section, the results display what operating system are being used to reach your school website.
Hover your mouse over the coloured bars to view the amount of users who are using a particular operating system to reach your school website.

Top pages viewed

In this section, the results display the top pages on your school website with the most page views.
Hover your mouse over the coloured bars to view the amount of users who have visited the top pages on your website.
The results allow you to ensure the pages that receive the top page views are updated frequently and are displayed as intended.

Not exactly what you were looking for? Try 'Analytics & Recommendations'

Open Analytics & Recommendations

Select Department of Education > School Web Services > School Sites.
Select the letter that corresponds to the first letter of your school.
Select your school name.
Select the icon to the left of Home. The tick will appear and your selection will turn blue.
Select Analytics & Recommendations in the menu bar that appears across the top of the screen.