Google business profiles for schools

Use this guide to manage your school's Google Business Profile.

Effectively managing Google business profiles is crucial for schools to:

• Enhance visibility
  Improve how the school appears in Google search results and maps.
  
• Provide accurate information
  Ensure that potential students and parents have up-to-date details.
  
• Engage with the community
  Use the profile to communicate updates, events, and key information.
  
• Manage reputation
  Respond to reviews and feedback to build and maintain a positive image.

Learn how your school can claim, optimise, and improve reviews.

For support managing your NSW public school's Google listing, email the department's Schools Digital Marketing team via SchoolDigitalMarketing@det.nsw.edu.au.

Google Business profiles categorised as a general education school

The following advice was provided by Google to school's with Google Business profiles categorised as a general education school:

Google is removing reviews and ratings for schools

Starting 30 April 2025, your school's associated Business Profile will no longer allow reviews and ratings. This is a change for general education school listings all over the world to prevent unhelpful or prank reviews. Existing reviews or ratings for your school will be removed, and users will not be able to submit new reviews or ratings.

General education schools provide primary or secondary education (including elementary, middle and high schools), but do not include pre-schools or higher education institutions (such as colleges, universities, vocational schools and postgraduate schools).